Bay La Sun Masterplan
Bay La Sun is a district within King Abdullah Economic City, located along the Red Sea coast approximately 100 km north of Jeddah. The client appointed edge Architects to re-evaluate the existing masterplan originally prepared by a leading international master planner.
edge Architects acted as Architect and Masterplanner, reassessing land use distribution, density allocation, and long-term development value across the district.
Location: King Abdullah Economic City, KSA | Year: 2015 | Client: Emaar, The Economic City | Status: Completed in 2024
The revised strategy proposed relocating higher-density city centre developments and taller buildings to the highest-value land parcels in close proximity to the waterfront. This repositioning prioritised direct sea views and maximised the long-term commercial value of the development.
Lower-density development was introduced at the centre of the district, allowing for the integration of public parks, amenities, and community breakout spaces. This restructuring increased the number of units with direct sea views by 600%, significantly enhancing the value proposition for both end users and the developer.
The introduction of a central green spine and additional open community areas supports the creation of a cohesive neighbourhood environment and promotes a familyoriented lifestyle within the broader urban framework.
King Abdullah Economic City, announced in 2005 by King Abdullah bin Abdulaziz Al Saud, comprises a total development area of 181 km² and forms one of the Kingdom’s major strategic urban initiatives.
